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Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - 'You're the Supervisor' sections - helps students to meet their learning outcomes; - 'Common questions and answers' - provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method's application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.
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L'autore:
Contenuti:
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
An Introduction to Business Research
Developing a Research Topic
Conducting a Literature Review
Addressing Ethical Issues
Establishing a Research Design
Primary Data Collection
Using Secondary Data
Sampling
Analyzing Quantitative Data
Analyzing Qualitative Data
Writing up and Presenting Your Research
Developing a Research Topic
Conducting a Literature Review
Addressing Ethical Issues
Establishing a Research Design
Primary Data Collection
Using Secondary Data
Sampling
Analyzing Quantitative Data
Analyzing Qualitative Data
Writing up and Presenting Your Research
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSAGE Publications Ltd
- Data di pubblicazione2013
- ISBN 10 1446294129
- ISBN 13 9781446294123
- RilegaturaCopertina flessibile
- Numero edizione1
- Numero di pagine336
- Valutazione libreria
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