This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug's practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which expand upon the theory and bring it to life. In 10 chapters, Doug asks the fundamental questions any aspiring creative entrepreneur must answer. By following the questions from start to finish, and working through the get your hands dirty activities, you will get the theory first and then apply that theory in a practical way to the real world and your own business. By the time you reach the last question, you will have the foundation of a very solid creative business. You will answer: What do we do or need that people need or want? Who is our customer? Who is our competition? What is our pricing model? And more! Doug walks you through the process for researching, answering and, ultimately, overcoming the challenges posed by these questions for your own business plan. Whether you are passionate about craft, design, advertising, antiques, film and video, music, performing arts, or any other creative field, this fantastic guide will help you start your business today!
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
1. What do we do that people need or want? This will look at the business proposition.
2. Who is our customer? This will look at markets and segments.
3. How do customers find out about our products? This will look at marketing channels.
4. What distribution channels should we consider? This will look at distribution and support.
5. How much is it worth to the customer? This will look at revenue models.
6. What pricing model should we choose? This will look at pricing models.v
7. What kind of relationship do we want with our customers? This will look at customer service.
8. Who are we up against? This will look at the competition.
9. What do we have in common with our industry? This will look at the industry.
10. What must we be good at? This will look at key assets and resources.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro Paperback or Softback. Condizione: New. How to Start a Creative Business: The Jargon-Free Guide for Creative Entrepreneurs 1.08. Book. Codice articolo BBS-9781446302736
Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9781446302736
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9781446302736
Descrizione libro Condizione: New. Codice articolo 19302932-n
Descrizione libro Condizione: New. Codice articolo ABLIING23Mar2411530312833
Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 1446302733-2-1
Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9781446302736
Descrizione libro Paperback. Condizione: new. Paperback. This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug's practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which expand upon the theory and bring it to life. In 10 chapters, Doug asks the fundamental questions any aspiring creative entrepreneur must answer. By following the questions from start to finish, and working through the get your hands dirty activities, you will get the theory first and then apply that theory in a practical way to the real world and your own business. By the time you reach the last question, you will have the foundation of a very solid creative business. You will answer: What do we do or need that people need or want? Who is our customer? Who is our competition? What is our pricing model? And more! Doug walks you through the process for researching, answering and, ultimately, overcoming the challenges posed by these questions for your own business plan. Whether you are passionate about craft, design, advertising, antiques, film and video, music, performing arts, or any other creative field, this fantastic guide will help you start your business today!|Anyone thinking of starting their own creative business will find this book an invaluable resource. Doug Richard takes the reader through ten clear steps of shaping and then launching their business, with real-life examples of a huge range of creative start-ups to bring the information to life. Anyone thinking of starting their own creative business will find this book an invaluable resource. Doug Richard takes the reader through ten clear steps of shaping and then launching their business, with real-life examples of a huge range of creative start-ups to bring the information to life. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781446302736
Descrizione libro Condizione: New. Codice articolo I-9781446302736
Descrizione libro Condizione: new. Questo è un articolo print on demand. Codice articolo FP1WEH0SOK