Running Lean 2e - Brossura

Maurya, Ash

Brossura

ISBN 10: 1449305172 ISBN 13: 9781449305178

Casa editrice: O′Reilly, 2012

Riassunto

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

• Find a problem worth solving, then define a solution
• Engage your customers throughout the development cycle
• Continually test your product with smaller, faster iterations
• Build a feature, measure customer response, and verify/refute the idea
• Know when to "pivot" by changing your plan’s course
• Maximize your efforts for speed, learning, and focus
• Learn the ideal time to raise your "big round" of funding

Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Su questo libro

L'autore

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.

Contenuti

; Praise for Running Lean, Second Edition; Foreword; Preface; Safari® Books Online; We’d Like to Hear from You; Attributions and Permissions; Introduction; What Is Running Lean?; About Me; Disclaimers; Roadmap; Chapter 1: Meta-Principles; 1.1 Step 1: Document Your Plan A; 1.2 Step 2: Identify the Riskiest Parts of Your Plan; 1.3 Step 3: Systematically Test Your Plan; Chapter 2: Running Lean Illustrated; 2.1 Case Study: How I Wrote Iterated This Book; Document Your Plan A; Chapter 3: Create Your Lean Canvas; 3.1 Brainstorm Possible Customers; 3.2 Sketching a Lean Canvas; 3.3 Now It’s Your Turn; Identify the Riskiest Parts of Your Plan; Chapter 4: Prioritize Where to Start; 4.1 What Is Risk?; 4.2 Rank Your Business Models; 4.3 Seek External Advice; Chapter 5: Get Ready to Experiment; 5.1 Assemble a Problem/Solution Team; 5.2 Running Effective Experiments; 5.3 Applying the Iteration Meta-Pattern to Risks; Systematically Test Your Plan; Chapter 6: Get Ready to Interview Customers; 6.1 No Surveys or Focus Groups, Please; 6.2 But Talking to People Is Hard; 6.3 Finding Prospects; 6.4 Preemptive Strikes and Other Objections (or Why I Don’t Need to Interview Customers); Chapter 7: The Problem Interview; 7.1 What You Need to Learn; 7.2 Testing the Problem; 7.3 Formulate Falsifiable Hypotheses; 7.4 Conduct Problem Interviews; 7.5 Do You Understand the Problem?; Chapter 8: The Solution Interview; 8.1 What You Need to Learn; 8.2 Testing Your Solution; 8.3 Testing Your Pricing; 8.4 Formulate Testable Hypotheses; 8.5 Conduct Solution Interviews; 8.6 Do You Have a Problem Worth Solving?; Chapter 9: Get to Release 1.0; 9.1 Product Development Gets in the Way of Learning; 9.2 Reduce your mVP; 9.3 Get Started Deploying Continuously; 9.4 Define your activation Flow; 9.5 Build a Marketing Website; Chapter 10: Get Ready to Measure; 10.1 The Need for Actionable Metrics; 10.2 Metrics Are People First; 10.3 Simple Funnel Reports Aren’t Enough; 10.4 Say Hello to the Cohort; 10.5 How to Build Your Conversion Dashboard; Chapter 11: The MVP Interview; 11.1 What You Need to Learn; 11.2 Formulate Testable Hypotheses; 11.3 Conduct MVP Interviews; Chapter 12: Validate Customer Lifecycle; 12.1 Make Feedback Easy; 12.2 Troubleshoot Customer Trials; 12.3 Are You Ready to Launch?; Chapter 13: Don’t Be a Feature Pusher; 13.1 Features Must Be Pulled, Not Pushed; 13.2 Implement an 80/20 Rule; 13.3 Constrain Your Features Pipeline; 13.4 Process Feature Requests; 13.5 The Feature Lifecycle; Chapter 14: Measure Product/Market Fit; 14.1 What Is Product/Market Fit?; 14.2 The Sean Ellis Test; 14.3 Focus on the “Right” Macro; 14.4 What About Revenue?; 14.5 Have You Built Something People Want?; 14.6 What About the Market in Product/Market Fit?; 14.7 Summary; Chapter 15: Conclusion; 15.1 What’s Next?; 15.2 Resources; Bonus Material; How to Build a Low-Burn Startup; Why Premature Fundraising Is a Form of Waste; How to Achieve Flow in a Lean Startup; How to Set Pricing for a SaaS Product; How to Build a Teaser Page; How to Get Started with Continuous Deployment; How to Build a Conversion Dashboard;

Dettagli dell?edizione

• Editore: O′Reilly
• Data di pubblicazione: 2012
• ISBN 10: 1449305172
• ISBN 13: 9781449305178
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 240