Conversion: The Last Great Retail Metric - Brossura

Ryski, Mark

Brossura

ISBN 10: 1463414226 ISBN 13: 9781463414221

Casa editrice: AuthorHouse, 2011

Riassunto

'Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections . . . in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes!''
- Len Schlesinger President, Babson College
former Vice Chairman and COO, Limited Brands
''A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers.''
- Pat Conroy Vice Chairman, Deloitte LLP
& Consumer Products Practice Leader
''Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.''
- Thomas H. Davenport President's Distinguished Professor,
Babson College & Author of Competing on Analytics and
Analytics at Work

Su questo libro

L'autore:

Mark Ryski is the Founder and President of HeadCount Corporation, a leading business analytics firm working with retailers across North America. He's also the author of When Retail Customers Count - the first book ever written dedicated to the topic of retail traffic and customer conversion.

headcount.com

Product Description:

Unusual book

Su questa edizione

• Editore: AuthorHouse
• Data di pubblicazione: 2011
• ISBN 10: 1463414226
• ISBN 13: 9781463414221
• Rilegatura: Copertina flessibile
• Numero di pagine: 396