The Seven Dimensions Of Branding: Brand Building From The African Perspective - Brossura

Kayode, Muyiwa

Brossura

ISBN 10: 1463434294 ISBN 13: 9781463434298

Casa editrice: AuthorHouse Publishing, 2011

Riassunto

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. Drawing on the author's more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.

Su questo libro

L'autore:

Muyiwa Kayode has more than two decades of marketing communications and brand management experience, having worked on numerous local and international brands. He co-founded USP in 1998, and by 2001 the company was pioneering the evolution of brand management consulting in Nigeria with the brand re launch of Prudent Bank and the launch of Zinox, Nigeria's first computer brand. In 2003, the company officially repositioned as Nigeria's Premier Brand Management Consultancy, with a mission to help its clients build globally competitive brands. A graduate of the University of Lagos, Muyiwa Kayode has attended the Consumer Marketing Strategy as well as the Business to Business Marketing Strategy courses at the prestigious Harvard Business School. A passionate jazz guitarist, he resides in Nigeria with his family.

Su questa edizione

• Editore: AuthorHouse Publishing
• Data di pubblicazione: 2011
• ISBN 10: 1463434294
• ISBN 13: 9781463434298
• Rilegatura: Copertina flessibile
• Numero di pagine: 124