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You are just seven steps away from mastering the basics of Public Relations
PR In A Week is a simple and straightforward guide to effective communications, giving you everything you really need to know in just seven short chapters. It identifies the key steps towards getting your PR right, from changing public perceptions, promoting your company's products and services and building relationships with journalists to using social media to generate 'buzz', writing press releases that get noticed and handling marketing communications.
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Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro Paperback. Condizione: new. Paperback. Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.- Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR Learn in a week, what the experts learn in a lifetime. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781473610293
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781473610293
Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9781473610293
Descrizione libro Paperback. Condizione: New. All items inspected and guaranteed. All Orders Dispatched from the UK within one working day. Established business with excellent service record. Codice articolo mon0000253601
Descrizione libro Paperback. Condizione: Brand New. 128 pages. 8.03x6.10x0.35 inches. In Stock. Codice articolo __147361029X
Descrizione libro Paperback. Condizione: New. Codice articolo 6666-HCE-9781473610293
Descrizione libro Condizione: New. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Books ship from the US and Ireland. Codice articolo V9781473610293
Descrizione libro Condizione: New. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2016. Paperback. . . . . Codice articolo V9781473610293
Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo HU-9781473610293
Descrizione libro Paperback. Condizione: new. Paperback. Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.- Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR Learn in a week, what the experts learn in a lifetime. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9781473610293