Articoli correlati a The Paradox Planet: Creating Brand Experiences for...
Sinossi
Beginning with the Age of We in the 1950s and moving to the Age of Me to today—the Age of I—this book examines how polarization and anger has changed how companies must manage their brands.
Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:
leverage “paradox promises” into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits.
In today’s world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today.
Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditoreAuthorhouse
- Data di pubblicazione2017
- ISBN 10 148084683X
- ISBN 13 9781480846838
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine178
- Contatto del produttorenon disponibile
Compra nuovo
Visualizza questo articolo
EUR 36,53
EUR 1,97 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costi
Risultati della ricerca per The Paradox Planet: Creating Brand Experiences for...
Foto dell'editore
The Paradox Planet Creating Brand Experiences for The Age of I
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781480846838
Quantità: Più di 20 disponibili
Foto dell'editore
The Paradox Planet Creating Brand Experiences for The Age of I
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 4 su 5 stelle
HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9781480846838
Quantità: Più di 20 disponibili
Foto dell'editore
The Paradox Planet: Creating Brand Experiences for The Age of I
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. In. Codice articolo ria9781480846838_new
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
The Paradox Planet: Creating Brand Experiences for The Age of I (Hardback or Cased Book)
Editore:
Archway Publishing 7/18/2017, 2017
ISBN 10: 148084683X
ISBN 13: 9781480846838
Nuovo
Rilegato
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardback or Cased Book. Condizione: New. The Paradox Planet: Creating Brand Experiences for The Age of I 0.92. Book. Codice articolo BBS-9781480846838
Quantità: 5 disponibili
Foto dell'editore
The Paradox Planet: Creating Brand Experiences for The Age of I
Print on DemandDa: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 462. Codice articolo C9781480846838
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
The Paradox Planet
Da: moluna, Greven, Germania
Valutazione del venditore 4 su 5 stelle
Condizione: New. KlappentextrnrnBeginning with the Age of We in the 1950s and moving to the Age of Me to today-the Age of I-this book examines how polarization and anger has changed how companies must manage their brands.nLarry Light and Joan Kiddon, the leaders. Codice articolo 447905670
Quantità: Più di 20 disponibili
Foto dell'editore
The Paradox Planet: Creating Brand Experiences for The Age of I
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. Codice articolo 26378412489
Quantità: 4 disponibili
Foto dell'editore
The Paradox Planet: Creating Brand Experiences for The Age of I
Print on DemandDa: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: New. PRINT ON DEMAND. Codice articolo 18378412483
Quantità: 4 disponibili
Foto dell'editore
The Paradox Planet: Creating Brand Experiences for The Age of I
Print on DemandDa: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. Print on Demand. Codice articolo 385458710
Quantità: 4 disponibili
Immagini fornite dal venditore
The Paradox Planet : Creating Brand Experiences for The Age of I
Editore:
Author Solutions Inc Jul 2017, 2017
ISBN 10: 148084683X
ISBN 13: 9781480846838
Nuovo
Rilegato
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Buch. Condizione: Neu. Neuware - Beginning with the Age of We in the 1950s and moving to the Age of Me to today-the Age of I-this book examines how polarization and anger has changed how companies must manage their brands.Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:leverage 'paradox promises' into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits.In today's world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today.Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet. Codice articolo 9781480846838
Quantità: 1 disponibili