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EUR 2,45
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Descrizione libro Condizione: New. Codice articolo 32475961-n
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9781501109805
Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9781501109805
Descrizione libro Paperback. Condizione: New. Codice articolo DADAX1501109804
Descrizione libro Condizione: New. Brand New. Codice articolo 1501109804
Descrizione libro Paperback or Softback. Condizione: New. Pre-Suasion: A Revolutionary Way to Influence and Persuade 0.75. Book. Codice articolo BBS-9781501109805
Descrizione libro Condizione: New. Codice articolo ABLIING23Mar2716030250262
Descrizione libro Condizione: New. Codice articolo I-9781501109805
Descrizione libro Paperback. Condizione: new. Paperback. The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." Named a "Best Business Books of 2016" by the Financial Times, and "compelling" by The Wall Street Journal, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes." His book is "an essential tool for anyone serious about science based business strategies.and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson" (Forbes). Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781501109805
Descrizione libro Paperback. Condizione: New. Brand New!. Codice articolo 1501109804