A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the “best political analyst” by the editors of the Hotline. Allen is the author of three books, including his history of the Coca-Cola Company, Secret Formula; Atlanta Rising, a history of modern Atlanta; and A Decent, Orderly Lynching, an account of the vigilantes of Montana. He was honored by the Western History Association with the inaugural Michael P. Malone Award for his research into vigilante symbolism, and is currently working on a book about Theodore Roosevelt. Allen graduated from Phillips Academy (Andover) and earned a BA in journalism from the University of North Carolina, Chapel Hill. He and his wife, Linda, live in Atlanta, Georgia, and Big Sky, Montana.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,59
In U.S.A.
Spese di spedizione:
EUR 2,38
In U.S.A.
Da: Eagle Eye Books, Decatur, GA, U.S.A.
Paper Back. Condizione: Used. Codice articolo 787284
Quantità: 1 disponibili
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.21. Codice articolo 1504019857-2-3
Quantità: 1 disponibili
Da: Book Deals, Tucson, AZ, U.S.A.
Condizione: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 1.21. Codice articolo 353-1504019857-acp
Quantità: 1 disponibili
Da: Book Deals, Tucson, AZ, U.S.A.
Condizione: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.21. Codice articolo 353-1504019857-vrg
Quantità: 1 disponibili
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New. Codice articolo 24740628-n
Quantità: 5 disponibili
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World 1.27. Book. Codice articolo BBS-9781504019859
Quantità: 5 disponibili
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.21. Codice articolo 1504019857-2-4
Quantità: 1 disponibili
Da: Books Unplugged, Amherst, NY, U.S.A.
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.21. Codice articolo bk1504019857xvz189zvxgdd
Quantità: 1 disponibili
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Condizione: New. Book is in NEW condition. 1.21. Codice articolo 1504019857-2-1
Quantità: 1 disponibili
Da: Book Deals, Tucson, AZ, U.S.A.
Condizione: New. New! This book is in the same immaculate condition as when it was published 1.21. Codice articolo 353-1504019857-new
Quantità: 1 disponibili