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Spese di spedizione:
EUR 2,46
In U.S.A.
Descrizione libro Condizione: New. Codice articolo 24740628-n
Descrizione libro Condizione: New. Book is in NEW condition. 1.21. Codice articolo 1504019857-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 1.21. Codice articolo 353-1504019857-new
Descrizione libro Softcover. Condizione: New. Reprint. A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allens engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Colas archives, as well as the inner circle and private papers of Woodruff, Allens captivating business biography stands as the definitive account of what it took to build Americas most iconic company and one of the worlds greatest business success stories. Codice articolo DADAX1504019857
Descrizione libro Paperback or Softback. Condizione: New. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World 1.27. Book. Codice articolo BBS-9781504019859
Descrizione libro Condizione: New. Codice articolo I-9781504019859
Descrizione libro Paperback. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon1504019857
Descrizione libro Paperback. Condizione: new. Brand New Copy. Codice articolo BBB_new1504019857
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard1504019857
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think1504019857