Corporate Communication: A Guide to Theory and Practice - Brossura

Cornelissen, Joep P.

Brossura

ISBN 10: 1529600022 ISBN 13: 9781529600025

Casa editrice: SAGE Publications Ltd, 2023

Riassunto

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to include:

• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams   
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

 

Su questo libro

Informazioni sull?autore

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Dalla quarta di copertina

Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

Dettagli dell?edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1529600022
• ISBN 13: 9781529600025
• Rilegatura: Copertina flessibile
• Numero di pagine: 360
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile