Marketing in the New Media - Brossura

Berkley, Holly

Brossura

ISBN 10: 1551808722 ISBN 13: 9781551808727

Casa editrice: Self Counsel Pr, 2009

Riassunto

Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere! Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to ?close the sale” and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms. This new second edition includes more information on social networking. The book also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

Su questo libro

L'autore:

Holly Berkley has a stellar record in designing and implementing online marketing programs for large corporations. Her clients include some of the biggest names in business today. With this book, she now brings her knowledge of successful online marketing to the small-business world. Holly is also the author of Marketing in the New Media, also available from Self-Counsel Press.

Product Description:

Unusual book

Su questa edizione

• Editore: Self Counsel Pr
• Data di pubblicazione: 2009
• ISBN 10: 1551808722
• ISBN 13: 9781551808727
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 163