Made You Look: How Advertising Works and Why You Should Know - Brossura

Graydon, Shari

Brossura

ISBN 10: 1554515602 ISBN 13: 9781554515608

Casa editrice: Annick Pr, 2013

Riassunto

THE kids' survival guide to advertising, revised and updated for the digital age.

Ads are everywhere: they try to be your friend on social media, pop up in the background of your videogame, and even message your phone when you walk by a store. Increasingly kids are the prime target of these marketing messages. But they also have more power than ever to fight back.

For ten years, Made You Look has been an essential self-defense guide for youth trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and browser cookies to social media, viral videos, and reality television.

From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.

Su questo libro

Informazioni sull?autore

Shari Graydon is an award-winning author, educator, and media commentator. Her other books includeIn Your Face and I Feel Great About My Hands.

Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.

Dettagli dell'edizione

• Editore: Annick Pr
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1554515602
• ISBN 13: 9781554515608
• Rilegatura: Copertina flessibile
• Disegnatore: Lamoreaux Michelle
• Numero di pagine: 155
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile