Pragmatics of Persuasive Discourse in Spanish Television Advertising: 137 - Brossura

Hardin, Karol J.

Brossura

ISBN 10: 1556711506 ISBN 13: 9781556711503

Casa editrice: Summer Inst of Linguistics, 2001

Riassunto

This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.

Su questo libro

Product Description:

Book by Hardin Karol Joy

Su questa edizione

• Editore: Summer Inst of Linguistics
• Data di pubblicazione: 2001
• ISBN 10: 1556711506
• ISBN 13: 9781556711503
• Rilegatura: Copertina flessibile
• Numero di pagine: 248