Cases for Contemporary Strategy Analysis - Brossura

Neupert, Kent E.; Fry, Joseph N.

Brossura

ISBN 10: 1557869294 ISBN 13: 9781557869296

Casa editrice: Blackwell Pub, 1996

Riassunto

Cases in Contemporary Strategy Analysis is a comprehensive collection of cases that brings to life the important strategic decisions faced by managers in today's dynamic business environment. Designed to accompany Robert Grant's Contemporary Strategy Analysis, (but suitable for use alone or with other texts), the casebook includes twenty-three cases selected from leading business sources including the University of Ontario and INSEAD.
The cases present seventeen different industries in nine different countries for analysis, thereby illustrating the universality of decisions faced by managers around the world. All the cases have been extensively classroom tested and the information contained within the cases is sufficient so that no outside research is required.

Su questo libro

Dalla quarta di copertina:

Designed to accompany Robert Grant's Contemporary Strategy Analysis, (but suitable for use alone or with other texts) Cases in Contemporary Strategy Analysis is a comprehensive collection of cases that brings to life the important strategic decisions faced by managers in today's dynamic business environment.

The casebook includes twenty-three cases selected from leading sources including The University of Western Ontario, Harvard University and INSEAD. Each case was chosen specifically for its facilitation of analysis and discussion of business decisions using contemporary concepts of resources and capabilities. All the cases place students in the position of decision maker, allowing them to work through each situation as a manager and to answer the question: "What should be done?" Because the cases present seventeen different industries in nine different countries for analysis, the collection illustrates the universality of decisions faced by managers around the world.

Product Description:

Very good clean copy.

Su questa edizione

• Editore: Blackwell Pub
• Data di pubblicazione: 1996
• ISBN 10: 1557869294
• ISBN 13: 9781557869296
• Rilegatura: Copertina flessibile
• Numero di pagine: 380