Find a Niche and Scratch It: Marketing Your Congregation - Brossura

Perry, Robert L.

Brossura

ISBN 10: 1566992753 ISBN 13: 9781566992756

Casa editrice: Rowman & Littlefield Publishers, 2003

Riassunto

Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

Su questa edizione

• Editore: Rowman & Littlefield Publishers
• Data di pubblicazione: 2003
• ISBN 10: 1566992753
• ISBN 13: 9781566992756
• Rilegatura: Copertina flessibile
• Numero di pagine: 144