Organizations pour billions of dollars into programs that in the end prove to be nothing but fads--short lived "enthusiasms" with little purpose other than to make those who initiate and promote them rich. Brindle and Stearns analyze these vogues and fashions, and find that over a history of at least a century, there is continuity to them. Fads are both product and process, they find, tied to tensions in the workplace and to those who too quickly profess solutions to problems these tensions cause. The authors shed new light on such fads, show how they develop in other cultures too, and give managers everywhere new ways to react to them.
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Margaret C. Brindle is an associate professor at George Mason University. Previously she taught management strategy and health care management at Carnegie Mellon University, from where she received her PhD. Dr. Brindle consults in the field of behavioral management, has also served as a hospital administrator, and is co-author (with Lisa Mainiero) of Managing Power Through Lateral Networking (Quorum, 2000).
Peter N. Stearns is Provost of George Mason University and former Dean at Carnegie Mellon University. He holds a doctorate from Harvard and has authored more than 60 books and 200 articles on topics in social, labor, and world history, with an emphasis on change and continuity.
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