Persuasive Communication

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9781572307025: Persuasive Communication
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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

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Recensione:

"Stiff and Mongeau present a masterful synthesis of the persuasion literature that is deep enough for use in graduate classes, but so accessible and engaging that it will appeal to undergraduates as well. The second edition offers fresh insights into classic issues and comprehensive, up-to-the-moment coverage of contemporary questions."--James P. Dillard, PhD, Department of Communication Arts, University of Wisconsin-Madison

"This updated second edition provides a clear, coherent, and integrated presentation of persuasion theory and research that goes well beyond the typical, superficial smattering of loosely related findings....The book piques the student's curiosity regarding persuasive phenomena and then provides sound, theory-based evidence to help sort through the issues....[The authors'] willingness to address competing explanations for developing areas of research provides a fruitful starting point for in-depth class discussion and analysis."--Melanie R. Trost, PhD, Department of Communications, University of Montana

"With this revision, Stiff and Mongeau have both preserved and enhanced the tradition of Persuasive Communication as the premier text for persuasion courses. Presented is an authoritative balance of classic and contemporary approaches. Readers will find a thorough and balanced analysis of current trends in persuasion research, along with a clear presentation of the scientific lineage that led up to today's cutting-edge research programs. The book's scope is sufficiently broad for an intermediate-level undergraduate course, but its analysis and detail are suitable for advanced undergraduate and beginning graduate student readers."--Chris Segrin, PhD, Department of Psychology, University of Arizona

Contenuti:

Part I: Fundamental Issues in Persuasion Research. Concepts, Definitions, and Basic Distinctions. Investigating Persuasive Communication. Examining the Attitude-Behavior Relationship. The Effects of Behavior on Attitudes. Part II: Components of Persuasive Transactions. Source Characteristics in Persuasive Communication. Persuasive Message Characteristics: Rational Appeals. Persuasive Message Characteristics: Emotional Appeals. Receiver Characteristics. Characteristics of Persuasive Settings. Part III: Persuasion Models. Cognitive Models of Persuasion. Models of Interpersonal Compliance. Producing and Resisting Influence Messages. Persuasive Communication Campaigns.

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James B. Stiff
Editore: The Guilford Press
ISBN 10: 1572307021 ISBN 13: 9781572307025
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Descrizione libro The Guilford Press. Condizione: New. Paperback. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Codice articolo 1572307021

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James B. Stiff, Paul A. Mongeau
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Descrizione libro The Guilford Press, 2002. Paperback. Condizione: New. 2nd. Codice articolo DADAX1572307021

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Descrizione libro Guilford Press, 2002. PAP. Condizione: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo IQ-9781572307025

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Descrizione libro Guilford Publications 10/18/2002, 2002. Paperback or Softback. Condizione: New. Persuasive Communication. Book. Codice articolo BBS-9781572307025

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Descrizione libro The Guilford Press, 2018. Paperback. Condizione: New. Never used! This item is printed on demand. Codice articolo 1572307021

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Descrizione libro Guilford Publications, United States, 2002. Paperback. Condizione: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. Codice articolo APC9781572307025

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Paul A. Mongeau, James B. Stiff
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Descrizione libro Guilford Publications, United States, 2002. Paperback. Condizione: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. Codice articolo APC9781572307025

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Descrizione libro The Guilford Press, 2002. Paperback. Condizione: New. Codice articolo INGM9781572307025

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Descrizione libro The Guilford Press. Paperback. Condizione: New. 351 pages. Dimensions: 9.0in. x 6.0in. x 0.9in.This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice articolo 9781572307025

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