The Manager's Guide to Competitive Marketing Strategies, Second Edition - Rilegato

Paley, Norton

Rilegato

ISBN 10: 1574442341 ISBN 13: 9781574442342

Casa editrice: CRC Press, 1999

Riassunto

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Features
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Su questo libro

Contenuti:

Strategy and its Basic Principles
Competitive Strategies in Action
Framework for Competitive Analysis
External Analysis
Internal Analysis
Marketing Research and Planning
Developing a Marketing Intelligence System
Marketing Research Techniques
Strategic Marketing Planning
Developing the Marketing Plan
Specific Competitive Strategic
Market Strategies
Product/Service Strategies
Pricing Strategies
Promotion Strategies
Distribution Strategies
A Global Marketing Perspective and Strategy Teams
Appendix:
Checklist for Developing Competitive Strategies

Product Description:

Book by Paley Norton

Su questa edizione

• Editore: CRC Press
• Data di pubblicazione: 1999
• ISBN 10: 1574442341
• ISBN 13: 9781574442342
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 448