Cult of the Mouse: Can We Stop Corporate Greed From Killing Innovation in America? - Rilegato

Caroselli, Henry M.

Rilegato

ISBN 10: 1580086330 ISBN 13: 9781580086332

Casa editrice: Ten Speed Pr, 2004

Riassunto

Meet Disney'¬?s most recently inducted, eighth dwarf, GREEDY. In corporate America, innovation is being crippled by a blatant focus on short-term profits-the incessant need to "maximize share-holder equity." Disney, a company known worldwide for its innovation and creativity, has become an example of this insular thinking. In CULT OF THE MOUSE, ex-Disneyland director of creative services and successful entrepreneur Henry M. Caroselli uses this once-ingenious company as a framework for a timely, compelling discussion of why America'¬?s greatness is in jeopardy and what needs to be fixed to restore our ability to do what we do best, generate paradigm-changing ideas. Drawing upon fascinating historical references not only of Walt Disney, but also of other great innovators, Caroselli provides sage advice for growing a company by giving creativity a boost. Part expos?©, part how-to, this intriguing, practical business book shows how bad things can happen to even the greatest of companies-giving businesses large and small a much-needed, swift kick in the pants. A business book supporting innovation and creativity that uses Disney as a cautionary tale. Henry M. Caroselli worked as creative director at Disney for six years. Useful for anyone struggling to make something of consequence in the corporate rat race, starting up a business, or trying to expand their established business; insightful for Disney stockholders and fanatics. Disney continually makes national headlines over movie deals, threats of corporate takeover, and controversial CEOs. Another challenge to corporate America from the publisher of HOW WAL-MART IS DESTROYING AMERICA (AND THE WORLD).

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Recensione:

Caroselli'¬?s message is for all corporations. Business is more than just numbers; it takes creativity, imagination, and balls. And who has that combination today? Very few. At one time, Disney did.-Jack B. Lindquist, first president of Disneyland (retired); a Disneyland employee from opening day, his window on Main Street, U.S.A., reads "Honorary Mayor of Disneyland""Drawing on his unique insider'¬?s view of The Walt Disney Company, Henry M. Caroselli powerfully documents how the current leadership of Disney'¬?s Magic Kingdom has pink-slipped the magic and created little besides an entrenched and insulated CEO'¬?s kingdom. CULT OF THE MOUSE is a highly persuasive case study . . . as well as a compelling call to action." -Jonathan Rintels, screenwriter and president of the Center for Creative Voices in Media"Caroselli uses an iron fist in a velvet glove, writing with a casual, almost breezy style that belies the power of his arguments and suggestions. I urge executives of all established companies to read CULT OF THE MOUSE before it '¬?s too late." -Jack Foster, best-selling author of How to Get Ideas and Ideaship

L'autore:

HENRY M. CAROSELLI is a creative guy who has pushed for ideas and innovation every day, whether wearing a tie in corporate America or at the grassroots level within his own company. Caroselli enjoyed a very successful career in advertising (rising to senior vice president/creative director at Foote, Cone & Belding, a top-ten advertising agency) that included a six-year stint at Disneyland as the head of a thirty-three cast member creative department. Over the past seven years, he’s been hard at it as the president/owner of a successful retro-styled street rod business, while also writing feature stories for automotive publications. Married for twenty-five years, he has three children and resides in Manhattan Beach, California.

Su questa edizione

• Editore: Ten Speed Pr
• Data di pubblicazione: 2004
• ISBN 10: 1580086330
• ISBN 13: 9781580086332
• Rilegatura: Copertina rigida
• Numero di pagine: 190