Soft Power: The Means to Success in World Politics

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9781586483067: Soft Power: The Means to Success in World Politics

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

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Nye, Joseph S.
Editore: The Perseus Books Group, United States (2005)
ISBN 10: 1586483064 ISBN 13: 9781586483067
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Descrizione libro The Perseus Books Group, United States, 2005. Paperback. Condizione libro: New. 208 x 138 mm. Language: English . Brand New Book. Joseph Nye coined the term soft power in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country s military or economic might, soft power arises from the attractiveness of a country s culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration s new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America s military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide. Codice libro della libreria AA99781586483067

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Nye, Joseph S.
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ISBN 10: 1586483064 ISBN 13: 9781586483067
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Descrizione libro The Perseus Books Group, United States, 2005. Paperback. Condizione libro: New. 208 x 138 mm. Language: English . Brand New Book. Joseph Nye coined the term soft power in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country s military or economic might, soft power arises from the attractiveness of a country s culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration s new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America s military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide. Codice libro della libreria AA99781586483067

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Descrizione libro The Perseus Books Group, 2005. Condizione libro: New. 2005. New Ed. Paperback. What must the United States do to remain the global superpower--and stop alienating the rest of the world? The author of The Paradox of American Power has one clear answer: soft power. Num Pages: 208 pages, illustrations. BIC Classification: 1KBB; JPS. Category: (G) General (US: Trade). Dimension: 209 x 139 x 14. Weight in Grams: 208. . . . . . . Codice libro della libreria V9781586483067

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Descrizione libro The Perseus Books Group. Condizione libro: New. 2005. New Ed. Paperback. What must the United States do to remain the global superpower--and stop alienating the rest of the world? The author of The Paradox of American Power has one clear answer: soft power. Num Pages: 208 pages, illustrations. BIC Classification: 1KBB; JPS. Category: (G) General (US: Trade). Dimension: 209 x 139 x 14. Weight in Grams: 208. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9781586483067

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Descrizione libro Public Affairs, 2005. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria V7-9781586483067

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Descrizione libro PublicAffairs, 2005. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. But as a new administration-whether Republican or Democrat-maps out its foreign policy, Nye emphasizes the importance of husbanding our military power and nurturing our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help the United States deal with critical global issues that require multilateral cooperation. America needs to move in a new direction. Isn't it time that we listened to the guidance of one of our foremost foreign policy experts and put his ideas into action?. Codice libro della libreria ABE_book_new_1586483064

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