Articoli correlati a Why We Buy: The Science of Shopping
This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.
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Book by Underhill Paco
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- EditoreTexere
- Data di pubblicazione2001
- ISBN 10 158799044X
- ISBN 13 9781587990441
- RilegaturaCopertina flessibile
- Numero di pagine255
- Valutazione libreria
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Why We Buy - The Science of Shopping
Editore:
Texere, New York, NY
(2003)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Soft Cover
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Descrizione libro Soft Cover. Condizione: Fine. Cover fine 5-1/4"X8-1/2" tall. Codice articolo A1007
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Why We Buy: The Science of Shopping
Editore:
Cengage Learning, Inc, United States, Florence
(2001)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Descrizione libro Paperback. Condizione: Very Good. Shopping: there's a lot more to it if you know how to look. We speed up when we walk past a bank (nothing to look at, of course), so if you don't want your customers to shoot straight past you, don't open your shop next to a bank. And once you've lured them in, whatever you do, don't put key items just inside the door. This is decompression zone where we take the five to 15 paces we need to adjust to the shop's lighting and slow down from normal walking pace to browsing. And don't ever put menswear at the back of the shop; male customers don't like having to walk through womenswear. And while we're in womenswear, don't place goods that require close scrutiny in narrow aisles. Your female customers will leave if they are brushed or knocked by passing shoppers. Understanding the science of shopping is fascinating, but it can be hugely profitable. By using state-of-the-art observational techniques and research methods grounded in anthropology and environmental psychology, Paco Underhill uncovers the secrets that have made him the retail industry's most sought-after adviser, with clients including McDonald's, Levi-Strauss, Coca-Cola and Sony. Why We Buy is essential reading for anyone involved in the business of consumer products and is a hugely entertaining read for all of us who have that one thing in common. We shop. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001472514
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Why We Buy: The Science Of Shopping
Editore:
Texere
(2001)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Descrizione libro Condizione: Very Good. Very Good Condition. Five star seller - Buy with confidence!. Codice articolo X158799044XX2
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Why We Buy: The Science of Shopping
Editore:
Texere Publishing 30/12/2000
(2000)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781587990441
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Why We Buy: The Science of Shopping
Editore:
Texere Publishing
(2001)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Brossura
Quantità: 1
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Descrizione libro Condizione: Good. Most items will be dispatched the same or the next working day. Annotations to some page edges/pages, may include notes, highlighting or underlining. Codice articolo wbb0024230073
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Why We Buy: The Science of Shopping
Editore:
Texere
(2001)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Paperback
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Descrizione libro Paperback. Condizione: Good. Codice articolo SONG158799044X
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Why We Buy: The Science of Shopping
Editore:
Texere Publishing 30/12/2000
(2000)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Brossura
Quantità: 3
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Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781587990441
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Why We Buy: The Science of Shopping
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Texere
(2001)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Descrizione libro Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M0158799044X-G
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Why We Buy: The Science of Shopping
Editore:
Texere Publishing,US
(2000)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Descrizione libro Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0000242797
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Why We Buy: The Science of Shopping
Editore:
Texere Publishing
(2000)
ISBN 10: 158799044X
ISBN 13: 9781587990441
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Brossura
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990441. Codice articolo 9212599
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