Articoli correlati a The Invisible Touch: The Four Keys to Modern Marketing
In this title, Harry Beckwith further explores the world of service-oriented businesses. He reveals how service businesses can attract clients and customers, keep them happy and loyal by mastering four key concepts and developing "the invisible touch". Service industries sell something that cannot be seen or heard. Instead, they offer an experience - and to make that experience truly exceptional, they must first understand the people they are trying to attract and how to satisfy them. The author provides a treasury of quick, practical and entertaining strategies. He applies the study of human nature to business, focussing on four key concepts crucial to successful marketing: finding the right price (not necessarily the lowest); creating a brand identity; using packaging to enhance the purchasing experience; and putting passion into your relationship with customers.
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- EditoreTexere Publishing
- Data di pubblicazione2001
- ISBN 10 1587990679
- ISBN 13 9781587990670
- RilegaturaCopertina flessibile
- Numero di pagine256
- Valutazione libreria
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Condizioni: molto buonoFormer library book; May have limited... Scopri di più su questo articolo
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The Invisible Touch: The Four Keys to Modern Marketing
Editore:
Texere Publishing
ISBN 10: 1587990679
ISBN 13: 9781587990670
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Paperback
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.6. Codice articolo G1587990679I4N10
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Foto dell'editore
The Invisible Touch: The Four Keys to Modern Marketing
Editore:
Texere Publishing
(2001)
ISBN 10: 1587990679
ISBN 13: 9781587990670
Antico o usato
paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro paperback. Condizione: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0006650566
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The Invisible Touch: The Four Keys to Modern Marketing
Editore:
Cengage Learning, Inc, United States, Florence
(2001)
ISBN 10: 1587990679
ISBN 13: 9781587990670
Antico o usato
Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. In this title, Harry Beckwith further explores the world of service-oriented businesses. He reveals how service businesses can attract clients and customers, keep them happy and loyal by mastering four key concepts and developing the invisible touch. Service industries sell something that cannot be seen or heard. Instead, they offer an experience - and to make that experience truly exceptional, they must first understand the people they are trying to attract and how to satisfy them. The author provides a treasury of quick, practical and entertaining strategies. He applies the study of human nature to business, focussing on four key concepts crucial to successful marketing: finding the right price (not necessarily the lowest); creating a brand identity; using packaging to enhance the purchasing experience; and putting passion into your relationship with customers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003532768
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The Invisible Touch: The Four Keys to Modern Marketing
Editore:
Texere Publishing
(2001)
ISBN 10: 1587990679
ISBN 13: 9781587990670
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Brossura
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990670. Codice articolo 9607912
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Foto dell'editore
The Invisible Touch: The Four Keys to Modern Marketing
Editore:
Texere Publishing
(2001)
ISBN 10: 1587990679
ISBN 13: 9781587990670
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Like New. Like New. Ships from multiple Locations. book. Codice articolo D7F5-8-M-1587990679-5
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