This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so.
Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.
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Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Company’s Boston office.
Section I: How to Use Theory to Analyze
1) Signals of Change; Where are the Opportunities?
2) Competitive Battles: How to Size Up Competitors
3) Firm Choices: Identifying What Choices Matter
4) Non-Market Factors Influence Innovation
Section II: Theory-Based Analysis
5) Disruptive Diplomas - The Future of Education
6) Disruption Spreads Its Wings - The Future of Aviation
7) Whither Moore's Law? - The Future of Semiconductors
8) Healing the 800-Pound Gorilla - The Future of Health Care
9) Innovation Overseas - Using Theory to Assess Corporate and Country Strategies
10) Breaking the Wire - The Future of Telecommunications
Conclusion: What's Next
Appendix
Glossary
Index
About the Authors
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