Discovery-Driven Growth - Rilegato

McGrath, Rita Gunther; Macmillan, Ian C.

Rilegato

ISBN 10: 1591396859 ISBN 13: 9781591396857

Casa editrice: Harvard Business School Pr, 2009

Riassunto

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pan aggressive growth agenda with confidenc. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimizesurprises, and know when to disengage from questionable projects before it's too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options tocreate the breakthrough growth that your business requires.

Su questo libro

L'autore:

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School.

Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.

Contenuti:

Chapter 1: Conquering Growth Traps with the Right Disciplines

Part 1: Focus on Strategic Growth
Chapter 2: Creating Your Growth Framework
Chapter 3: Aligning the Organization for Growth
Chapter 4: Designing Specific Growth Initiatives

Part 2: Executing Strategic Growth Opportunities
Chapter 5: Designing the business model architecture
Chapter 6: Creating Reverse financials and the Assumption checklist
Chapter 7: Actively Managing and Redirecting Projects
Chapter 8: The Necessary Art of Disengagement

Part 3: Making Discovery Driven Growth work for you
Chapter 9: Implementing Discovery Driven Growth
Chapter 10: Sustaining Discovery Driven Growth

Su questa edizione

• Editore: Harvard Business School Pr
• Data di pubblicazione: 2009
• ISBN 10: 1591396859
• ISBN 13: 9781591396857
• Rilegatura: Copertina rigida
• Numero di pagine: 249