Small Giants: Companies That Choose to Be Great Instead of Big - Brossura

Burlingham, Bo

Brossura

ISBN 10: 1591841496 ISBN 13: 9781591841494

Casa editrice: Portfolio, 2007

Riassunto

Profiles fourteen companies that have achieved high levels of success by focusing on the quality of their products and services, rather than their bottom-line profits, in a guide for small businesses that reveals how to earn consistent revenues by becoming purpose-driven. Reprint. 50,000 first printing.

Su questo libro

Recensione:

"Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations...Bigger is not better, and this book proves it." —Tim Ferriss, in The 4-Hour Workweek

"In short, Small Giants is a Large Masterpiece. Bo's reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound." —Tom Peters, author of In Search of Excellence

"Small Giants is one of the most relevant and articulate argumetns for staying bold and creative, intimate and manageable as I have ever read." —Anita Roddick, founder of The Body Shop

"Small is the new big. If that feels like an offbeat idea to you, you need this book!" —Seth Godin, author of Purple Cow 

L'autore:

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

Su questa edizione

• Editore: Portfolio
• Data di pubblicazione: 2007
• ISBN 10: 1591841496
• ISBN 13: 9781591841494
• Rilegatura: Copertina flessibile
• Numero di pagine: 232