Free Prize Inside: How to Make a Purple Cow - Brossura

Godin, Seth

Brossura

ISBN 10: 1591841674 ISBN 13: 9781591841678

Casa editrice: Portfolio, 2007

Riassunto

The best-selling author of Purple Cow and Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy. Reprint.

Su questo libro

Recensione:

Buy this book and use GodinĘs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyĘve just won a free prize. (Jean Briggs, Forbes)

Godin makes the case for Ęsoft innovationĘ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News)

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)

L'autore:

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Su questa edizione

• Editore: Portfolio
• Data di pubblicazione: 2007
• ISBN 10: 1591841674
• ISBN 13: 9781591841678
• Rilegatura: Copertina flessibile
• Numero di pagine: 256