Competition Demystified: A Radically Simplified Approach to Business Strategy - Brossura

Greenwald, Bruce C.; Kahn, Judd

Brossura

ISBN 10: 1591841801 ISBN 13: 9781591841807

Casa editrice: Penguin Publishing Group, 2007

Riassunto

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Su questo libro

Informazioni sull?autore

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Dettagli dell?edizione

• Editore: Penguin Publishing Group
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 1591841801
• ISBN 13: 9781591841807
• Rilegatura: Copertina flessibile
• Numero di pagine: 416
• Contatto del produttore: non disponibile
• Persona responsabile: M.E.G Cards & Gifts; 443000000000; paula@megcards.com; ; 48 Cloyfin Road; Unit 4, 48 Cloyfin Road; Coleraine; Londonderry; BT52 2NY; Irlanda