Articoli correlati a No Size Fits All: From Mass Marketing to Mass Handselling
Sinossi
Today's markets have splintered into millions of powerful consumer communities- how can businesses adapt?
It's no secret that traditional mass marketing- network television, newspapers, direct mail-is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities.
So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call "marketing 3.0" isn't as simple as setting up a YouTube channel.
Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing-bottom-up instead of top-down, personal rather than public, subtle rather than full frontal.
The payoff is a return to the power of oldfashioned handselling-turbocharged by bleedingedge technology.
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L'autore
Tom Hayes is a former senior marketing executive for Hewlett-Packard, Applied Materials, and AMD. He is the author of Jump Point: How Network Culture Is Revolutionizing Business and writes an awardwinning Blog.
Michael S. Malone, is one of America's most distinguished technology journalists. A former editor of Forbes ASAP, he has written many books, including Bill and Dave and The Virtual Corporation.
Product Description
Book by Hayes Tom Malone Michael S
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePortfolio
- Data di pubblicazione2009
- ISBN 10 1591842670
- ISBN 13 9781591842675
- RilegaturaCopertina rigida
- Numero di pagine274
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No Size Fits All: From Mass Marketing to Mass Handselling
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No Size Fits All: From Mass Marketing to Mass Handselling
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Hardcover. Condizione: Very Good. No Size Fits All: From Mass Marketing to Mass Handselling This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781591842675
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No Size Fits All: From Mass Marketing to Mass Handselling
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Codice articolo FORT258226
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No Size Fits All: From Mass Marketing to Mass Handselling
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Portfolio 12/11/2009, 2009
ISBN 10: 1591842670
ISBN 13: 9781591842675
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Hardcover. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781591842675
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No Size Fits All: From Mass Marketing to Mass Handselling
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Hardcover. Condizione: New. Codice articolo Abebooks544936
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No Size Fits All: From Mass Marketing to Mass Handselling
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hardcover. Condizione: New. In shrink wrap. Looks like an interesting title!. Codice articolo Q-1591842670
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