Inside Larry and Sergey's Brain - Rilegato

Brandt, Richard L.

Rilegato

ISBN 10: 159184276X ISBN 13: 9781591842767

Casa editrice: Portfolio, 2009

Riassunto

An award-winning journalist and technology correspondent for BusinessWeek draws on interviews with the Google founders' employees, competitors, and professors to trace their early years, expansion strategies, and advertising restrictions while analyzing their user-focused philosophy.

Su questo libro

Recensione:

"Author and technology journalist Brandt provides an in-depth look at famously brainy Google founders Larry Page and Sergey Brin, whose radically positive "do no evil" corporate philosophy has achieved astounding success. Though competitors and copyright lawyers may not trust them, one insder goes so far as to say, "never once...[have] they failed to make the correct moral decision." Brandt follows the genesis of Google during the duo's Stanford years through their impressive entrepreneurial trajectory to current operations. Hiring and managing policies are trusting and aspirant; they look for employees with a "slight disdain for the impossible", and give their engineers and scientists a day a week to work on their own ideas. One chapter focuses on a joint project between Googel Book Search and Oxford University to digitize a collection of more than one million 19th century books, concluding that "there is logic behind most of the company's...diversification. Put at the top of the list 'Because they can.'" In this must-read for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in present-day innovation and potential."
-Publishers Weekly

L'autore:

Richard L. Brandt is an award-winning journalist who has written about Silicon Valley for the past two decades, including fourteen years as a technology correspondent for BusinessWeek. He is also a consultant to entrepreneurial companies. The author of the blog Entrepreneur Watch and the book Capital Instincts.

Su questa edizione

• Editore: Portfolio
• Data di pubblicazione: 2009
• ISBN 10: 159184276X
• ISBN 13: 9781591842767
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 244