Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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Descrizione libro Condizione: New. Brand New. Codice articolo 9781591844136
Descrizione libro Condizione: New. Codice articolo 12630495-n
Descrizione libro Condizione: New. Book is in NEW condition. 0.39. Codice articolo 1591844134-2-1
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition 0.39. Codice articolo bk1591844134xvz189zvxnew
Descrizione libro Paperback. Condizione: new. Paperback. Don Keougha former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Companyhas witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This light-hearted how-not-to book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781591844136
Descrizione libro Condizione: New. pp. 208. Codice articolo 263520398
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 0.39. Codice articolo 353-1591844134-new
Descrizione libro Softcover. Condizione: New. Reprint. Don Keough-a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company-has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This light-hearted how-not-to book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser. Codice articolo DADAX1591844134
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781591844136
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9781591844136