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9781591848110: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Sinossi

Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the latest wisdom about social media, crowdfunding, cloud computing, and many other topics.

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The Art of the Start solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 it has been the essential guide for anyone starting anything, from a multinational corporation to a church group.

From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.

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Recensione

Praise for the original edition of The Art of the Start:

"A successful entrepreneur requires three things: a garage, an idea, and this book – Guy's irrepressible guide to the raw essentials of life in a young company."
—Michael Moritz, Sequoia Capital

"This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it."
—Clayton Christensen, author of The Innovator's Dilemma

"Anyone trying to change the world should read The Art of the Start."
—Wendy Kopp, founder of Teach for America

L'autore

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers..

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

  • EditorePortfolio
  • Data di pubblicazione2015
  • ISBN 10 1591848113
  • ISBN 13 9781591848110
  • RilegaturaCopertina flessibile
  • LinguaInglese
  • Numero di pagine336
  • DisegnatoreFilby Lindsey

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9780241187265: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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ISBN 10:  0241187265 ISBN 13:  9780241187265
Casa editrice: Portfolio Penguin, 2025
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Guy Kawasaki, Lindsey Filby
Editore: Portfolio 03 M, 2015
ISBN 10: 1591848113 ISBN 13: 9781591848110
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Paperback. Condizione: Very Good. The Art of the Start 2.0 This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781591848110

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ISBN 10: 1591848113 ISBN 13: 9781591848110
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Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781591848110

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