Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction.
Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.
Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:
·Find and use offline ads and other channels your competitors probably aren’t using
·Get targeted media coverage that will help you reach more customers
·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
·Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
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Spese di spedizione:
EUR 2,00
Da: Irlanda a: Italia
Descrizione libro Condizione: New. 2015. Hardcover. . . . . . Codice articolo V9781591848363
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo WB-9781591848363
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Descrizione libro Hardback or Cased Book. Condizione: New. Traction: How Any Startup Can Achieve Explosive Customer Growth 0.9. Book. Codice articolo BBS-9781591848363
Descrizione libro Hardcover. Condizione: New. Most startups dont fail because they cant build a product.Most startups fail because they cant get traction.Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.Smart entrepreneurs know that the key to success isnt the originality of your offering, the brilliance of your team, or how much money you raise. Its how consistently you can grow and acquire new customers (or, for a free service, users). Thats called traction, and it makes everything else easier-fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that youre on the right path.Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). Youll learn, for example, how to:Find and use offline ads and other channels your competitors probably arent usingGet targeted media coverage that will help you reach more customersBoost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updatesImprove your search engine rankings and advertising through online tools and researchWeinberg and Mares know that theres no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. Codice articolo DADAX1591848369
Descrizione libro Condizione: New. . Codice articolo 52GZZZ00DD2B_ns
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9781591848363
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Descrizione libro Condizione: New. Codice articolo I-9781591848363