Campaign Advertising and American Democracy - Brossura

Franz, Michael M.; Freedman, Paul B.; Goldstein, Kenneth M.; Ridout, Travis N.

Brossura

ISBN 10: 1592134564 ISBN 13: 9781592134564

Casa editrice: Temple Univ Pr, 2007

Riassunto

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.

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Recensione

"This is a significant achievement" Michael Hagen, Temple University "The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." --Choice

"[I]ts methodological and substantive contributions are significant. Campaign Advertising will enjoy preeminent standing in the literature and become a proseminar staple given its scope, creative methodology, care given to situate the findings in existing literature...it is ideal for graduate students and established academics.... Franz et al.'s Campaign Advertising represents the most comprehensive contribution to one of the most robust debates in our field. Perhaps it will inspire another APSA 'showdown' on questions that are so vital to the health of American democracy." --The Journal of Politics, April 2009

"[T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy." Medienwissenschaft, Issue 4, 2008-------"Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations." --Political Science Quarterly

L'autore

Michael M. Franz is Assistant Professor of Government and Legal Studies at Bowdoin College.  His research interests include political advertising, interest groups politics, campaign finance reform, and mass media.  He has published articles in American Journal of Political Science, Political Communication, Political Analysis, Political Behavior, and Social Science Quarterly.

Paul B. Freedman is Associate Professor in the Department of Politics at the University of Virginia.  His work has appeared in the American Journal of Political Science, Journal of Politics, Public Opinion Quarterly, Political Communication, Campaigns and Elections, and Slate. Since 2000, he has been an election analyst for ABC News in New York.

Kenneth M. Goldstein is Professor of Political Science at University of Wisconsin-Madison.  In addition to publishing widely in academic outlets, his reputation for unbiased and non-partisan analysis has made him a favorite source for the national news media.  He has appeared on numerous network and cable news broadcasts as well as being quoted extensively in The New York Times, The Washington Post, and The Wall Street Journal.  He is currently a member of the ABC News Election Night Decision team.

Travis N. Ridout is Assistant Professor of Political Science at Washington State University in Pullman. His research on political campaigns and advertising has appeared in the American Journal of Political Science, Political Behavior, The Annual Review of Political Science and several other journals. He also has served as an election night consultant for CBS News.

Su questa edizione

• Editore: Temple Univ Pr
• Data di pubblicazione: 2007
• ISBN 10: 1592134564
• ISBN 13: 9781592134564
• Rilegatura: Copertina flessibile
• Numero di pagine: 197