Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life. However, designers are constantly being constrained by unimaginative briefs and tight budgets. Design Secrets: Packaging deconstructs 50 packaging projects and explores each project individually and in in-depth.
Author Catharine Fishel traces the challenges and problems posed by the package and brings the reader inside the design process. Unlike other design books that show only the final package, this book shows everything from the earliest rough detail sketches through conceptualization and completion and everything else in between.
Filled with inspiration and professional tips, this book is sure to be a resource that designers-and the clients and marketers they work with-will refer to over and over again.
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Catharine Fishel specializes in working with and writing about designers and related industries. Her writing has appeared in many leading publications, including PRINT, Communication Arts, Graphis, ID, and many others. She is editor of the website http://www.LogoLounge.com and is the author of books including Paper Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package, Designing for Children, LogoLounge I-VI, the LogoLounge Master Library series, and How to Grow as a Graphic Designer. She lives in Peoria, Illinois.
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Descrizione libro Rockport Publishers, 2005. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P111592531296
Descrizione libro Rockport Publishers, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria M1592531296