Emotionomics: Winning Hearts and Minds - Brossura

Hill, Dan

Brossura

ISBN 10: 1592981828 ISBN 13: 9781592981823

Casa editrice: Beavers Pond Pr, 2007

Riassunto

For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

Su questo libro

L'autore:

Dan Hill, Ph.D., is President of Sensory Logic and a recognized authority on the role of emotions in consumer and employee behavior. His blue-chip clients have included Target, Toyota, GlaxoSmithKline, Allstate, and Kellogg among many others. Dan has been featured in The Wall Street Journal, The New York Times, China Forbes, Business 2.0and Fast Company and has appeared on Discover and NPR’s Marketplace. A popular speaker internationally, Dan has presented to corporations, conferences, associations and universities and can be reached at dhill@sensorylogic.com

Product Description:

Book by Dan Hill

Su questa edizione

• Editore: Beavers Pond Pr
• Data di pubblicazione: 2007
• ISBN 10: 1592981828
• ISBN 13: 9781592981823
• Rilegatura: Copertina flessibile
• Numero di pagine: 313