Two top analysts from Forrester Research explain how to utilize the connection among customers--thanks to the Internet and its networking sites--to gain insight into the market, generate revenue, save money, promote one's products, and more. Book available.
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Charlene Li is a vice president and principal analyst at Forrester. She is the driving force behind Forrester's Social Computing and Web 2.0 research.
Josh Bernoff, is a vice president and principal analyst at Forrester Research, and one of America's most frequently quoted research analysts.
Book by Li Charlene Bernoff Josh
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