"Innovation" shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, "Innovation" shows readers everything they need to know to stay competitive in a shifting marketplace.
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Product Description:
Book by Gorman Tom
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreAdams Media Corp
- Data di pubblicazione2007
- ISBN 10 1598691546
- ISBN 13 9781598691542
- RilegaturaCopertina flessibile
- Numero di pagine184
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Valutazione libreria