The No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - Brossura

Kennedy, Dan S.

Brossura

ISBN 10: 1599185016 ISBN 13: 9781599185019

Casa editrice: Entrepreneur Pr, 2013

Riassunto

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedy delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Su questo libro

L'autore:

Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

Dalla quarta di copertina:

Radical Secrets of Direct Marketing Players”

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

Dan and his special guest contributors all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ordinary’ businesses including retail stores, restaurants, sales careers reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.

Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business:

Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason To Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, And Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule. Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet

INCLUDES:
FREE Glazer-Kennedy University Webinar Series
FREE Elite Gold Insider’s Circle Membership*
FREE Income Explosion Guide & CD
FREE Income Explosion FAST START Tele-Seminar
DETAILS INSIDE!

Su questa edizione

• Editore: Entrepreneur Pr
• Data di pubblicazione: 2013
• ISBN 10: 1599185016
• ISBN 13: 9781599185019
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 173