A high-ranking pollster surveys the power of microtrends, identifying seventy-five forces that are influencing America and the global community, from religion and politics to food and entertainment. Simultaneous.
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Narrator Brett Barry's pacing is excellent for the considerable amount of material the author covers: 75 intense identity groups who are demanding things that our current social structure isn't delivering. With a less able reader the listener could get lost-as the topics transition rapidly and often abruptly. (Audio File 2007)
In the realm of business books, this one is unique, and fun to listen to. The book is read by Brett Barry, and his reading helps to enliven some of the more pedantic sections of the book. In addition, the audio edition includes a coversation with the book's author about not only the book, but also microtrends in general. The chapters in this book are very short, and it is a great book to listen to if you only have a few minutes at a time to listen to it. (Large Print Reviews Herbert White 2007)
MARK PENN was Dubbed "the most powerful man in Washington you've never heard of" by The Washington Post. Penn is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his 1996 re-election campaign, and has been an adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and 25 foreign heads of state. E. KINNEY ZALESNE has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.
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