A Beginner's Guide to Mobile Marketing - Brossura

Garris, Molly; Mishra, Karen

Brossura

ISBN 10: 1606498401 ISBN 13: 9781606498408

Casa editrice: Business Expert Pr, 2014

Riassunto

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

Su questo libro

L'autore

Professor, Meredith College

Su questa edizione

• Editore: Business Expert Pr
• Data di pubblicazione: 2014
• ISBN 10: 1606498401
• ISBN 13: 9781606498408
• Rilegatura: Copertina flessibile
• Numero di pagine: 147