Marketing 101: How Smart Schools Get and Keep Community Support - Rilegato

Carroll, Susan Rovezzi; Carroll, David J.

Rilegato

ISBN 10: 1607096242 ISBN 13: 9781607096245

Casa editrice: Rowman & Littlefield Education, 2011

Riassunto

Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.

Su questo libro

L'autore:

Susan Rovezzi Carroll and David Carroll provide strategic marketing consultation based on data driven information. Public schools, non-profit organizations, and corporations have looked to them for their expertise for over 30 years.

Su questa edizione

• Editore: Rowman & Littlefield Education
• Data di pubblicazione: 2011
• ISBN 10: 1607096242
• ISBN 13: 9781607096245
• Rilegatura: Copertina rigida
• Numero edizione: 3
• Numero di pagine: 160