Meet Mr. Product: The Graphic Art of the Advertising Character - Rilegato

Dotz, Warren; Husain, Masud

Rilegato

ISBN 10: 1608873595 ISBN 13: 9781608873593

Casa editrice: Insight Editions, 2015

Riassunto

Meet Mr. Product! Meet Chiquita, Tony the Tiger, Elsie the Cow, and hundreds more well-known and not-so-well-known personalities in this colorful celebration of the history and art of advertising characters.

We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we’ve been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Umbrella Girl, and countless other advertising characters have long helped us navigate the grocery aisles and choose our products. Here in Meet Mr. Product readers find a vibrantly colorful tribute to these pop culture icons. Offering up fascinating tidbits on hundreds of "spokes-characters," this colorful compendium profiles the organization of the characters, their evolution, and most interesting trivia. (Did you know Elsie the Cow is married to Elmer of household glue fame?) Famous faces and a host of recently discovered characters fill Meet Mr. Product's pages to bursting, taking us on a tour of advertising’s most charismatic creations.

Su questo libro

Recensione:

"Any designer, art director, or fan of advertising history would love these books."
Ad Pulp

They’re Grreeat!: The enduring charm of advertising characters”
The Atlantic

If you're an illustrator, designer or simply a fan of popular culture, these carefully-curated tomes are well worth checking out.”
Graphics

Stunning and profusely illustrated” Carefully curated and meticulously assembled with an eye toward producing a larger narrative”
Print

Two solid visual archives, well-made with sewn binding and spot varnished covers”
LogoDesignLove

One of my prized design book purchases”
Brand New

These two books are put together with intelligence and flair.” Beautifully art directed, and filled with delightful, eye-catching images”
Animation Scoop

Offering up fascinating tidbits on hundreds of spokes-characters”
Examiner

Page after page of colorful, whimsical, deliciously designed ads that have lured consumers to buy their products”
Boing Boing

L'autore:

Warren Dotz is a collector of pop culture ephemera and the author of 11 books on advertising, design, and commercial label art. His commentary has appeared in Advertising Age, Adweek, and the New York Times Magazine. He divides his time between San Francisco and New York City.

Su questa edizione

• Editore: Insight Editions
• Data di pubblicazione: 2015
• ISBN 10: 1608873595
• ISBN 13: 9781608873593
• Rilegatura: Copertina rigida
• Numero di pagine: 270