Retail Buying: From Basics to Fashion - Brossura

Clodfelter, Richard

Brossura

ISBN 10: 1609012771 ISBN 13: 9781609012779

Casa editrice: Fairchild Books, 2012

Riassunto

Retail Buying: From Basics to Fashion, 4th Edition is a comprehensive text that provides students with the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offer readers the opportunity to apply these skills as they would in a professional environment.

Su questo libro

L'autore:

Richard Clodfelter is a Professor in the College of Hospitality, Retail, and Sport Management at the University of South Carolina, Columbia, where he teaches retail buying, internet retailing, and entrepreneurship. Clodfelter holds a Doctorate from Virginia Tech, a Master's from the University of North Carolina at Greensboro and a Bachelor's from Appalachian State University. His primary research interests include retail pricing, purchasing on the Internet, and retail technology. His articles and papers have received awards from several retailing and educational associations.

Su questa edizione

• Editore: Fairchild Books
• Data di pubblicazione: 2012
• ISBN 10: 1609012771
• ISBN 13: 9781609012779
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 546