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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
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"Personal, suspenseful, and surprisingly open . . . [Schultz's] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." --Publishers Weekly, starred review"Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders." --Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership L'autore:
Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.
Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Rodale Books 2012-03-27, 2012. Paperback. Condizione: New. Paperback. Publisher overstock, may contain remainder mark on edge. Codice articolo 9781609613822B
Descrizione libro Paperback. Condizione: New. Codice articolo PN7120171010
Descrizione libro Rodale Books, 2012. Condizione: New. book. Codice articolo M1609613821
Descrizione libro Rodale Books, 2012. Condizione: New. book. Codice articolo MB00D82555M
Descrizione libro Rodale Pr, 2012. Paperback. Condizione: Brand New. 1st edition. 384 pages. 8.50x5.75x1.00 inches. In Stock. Codice articolo 1609613821
Descrizione libro Rodale Books, 2012. Paperback. Condizione: New. Never used!. Codice articolo P111609613821
Descrizione libro Condizione: New. New. Codice articolo STRM-1609613821
Descrizione libro Rodale Books, 2012. Paperback. Condizione: New. Reprint. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Codice articolo 1609613821n