The Cycle: A Practical Approach to Managing Arts Organizations - Rilegato

Kaiser, Michael M.; Egan, Brett E.

 
9781611684001: The Cycle: A Practical Approach to Managing Arts Organizations
Rilegato
ISBN 10: 1611684005 ISBN 13: 9781611684001
Casa editrice: Brandeis Univ, 2013

Sinossi

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

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Informazioni sull?autore

MICHAEL M. KAISER is president of the John F. Kennedy Center for the Performing Arts and author of The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations and Leading Roles: 50 Questions Every Arts Board Should Ask. BRETT E. EGAN, director of the DeVos Institute of Arts Management at the Kennedy Center, leads training, planning, and consulting initiatives in the United States and abroad.

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Editore
Brandeis Univ
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
1611684005
ISBN 13 
9781611684001
Rilegatura
Copertina rigida
Numero di pagine
187
Contatto del produttore
non disponibile
Persona responsabile
non disponibile