The days of purely aesthetic design are long gone. Today’s web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There’s a body of tested psychological principles that can transform digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready to be applied to the field of website design.
Design for the Mind teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. The book introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to create powerful designs. The idea is not to produce a use-by-rote set of patterns for digital persuasion, but to deepen the understanding of why people react in the way they do to design features and approaches. After reading the book, readers should be equipped to make their work more psychologically friendly, engaging, and persuasive.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Victor Yocco is a researcher and strategist at Intuitive Company, a user focused design and development firm located in Philadelphia, PA. Victor frequently publishes and speaks on UX research and design. He received his PhD from The Ohio State University, where his research focused on psychology and communication.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,68
In U.S.A.
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_1617292958
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think1617292958
Descrizione libro Condizione: new. Codice articolo FrontCover1617292958
Descrizione libro Paperback. Condizione: new. Brand New Copy. Codice articolo BBB_new1617292958
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard1617292958
Descrizione libro Paperback. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon1617292958
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781617292958
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9781617292958
Descrizione libro Paperback. Condizione: New. Brand New!. Codice articolo VIB1617292958
Descrizione libro Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9781617292958-GDR