Advertising Design and Typography - Brossura

White, Alex W.

Brossura

ISBN 10: 1621534812 ISBN 13: 9781621534815

Casa editrice: Allworth Pr, 2015

Riassunto

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:

Researching your client and your audience
What makes an ad successful
Getting the audience’s attention in a crowded marketplace
Researching your client and your audience
The importance of consistent branding and identity
The difference between print advertising, billboards, the web, television, and radio
Advertising design versus editorial design

Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Su questo libro

Recensione:

"If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource."—AdPulp

L'autore:

Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language Visible, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.

Su questa edizione

• Editore: Allworth Pr
• Data di pubblicazione: 2015
• ISBN 10: 1621534812
• ISBN 13: 9781621534815
• Rilegatura: Copertina flessibile
• Numero di pagine: 222