Health Risk Communication - Rilegato

 
9781622575442: Health Risk Communication
Rilegato
ISBN 10: 162257544X ISBN 13: 9781622575442
Casa editrice: Nova Science Pub Inc, 2013

Sinossi

"Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"--

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Editore
Nova Science Pub Inc
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
162257544X
ISBN 13 
9781622575442
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
168
Redattore
Lemal Marijke, Merrick Joav
Contatto del produttore
non disponibile
Persona responsabile
non disponibile