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Salesforce1 is a mobile app development platform for everyone. It allows incredible freedom for ISVs, developers, administrators, and every user to innovate. This approach to unlocking mobile app development for organizations is built for today’s needs: mobile and social solutions delivered in days or weeks. Apps are driven by metadata and intelligently provide context to the user experience. These apps deliver information-based mobile device features: addresses can be plotted on maps, phone numbers can be dialed with a simple tap, workflows that are feed-centric, and much more. Business users and administrators can develop apps with clicks, not code, complete with powerful workflow rules, approval processes, and dynamic user interfaces. Unlike other solutions where business users often create independent applications in which IT has little visibility into their security or reliability, Salesforce1 provides administrators the tools to centrally manage apps without limiting the businesses need to innovate.
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